PRESS RELEASE
Date: Valencia, May 2026
Santander launches a pioneering system to measure the sustainability of its entire tourism ecosystem in partnership with Bioscore
The program is launching with its first participating companies and aims to standardize the destination’s sustainable management based on ESG criteria
Santander has launched“Santander Destino Sostenible by Bioscore,”a system that will enable the measurement, management, and improvement of the sustainability of tourism businesses in the destination based on ESG criteria (environmental, social, and governance).
The initiative, launched by the Santander City Council and presented last March at the Palacio de la Magdalena, has already begun its implementation phase with the participation of the first tourism companies, marking the project’s operational launch.
The program is part of the“Norte Litoral – Costa Quebrada” Tourism Sustainability Plan and is funded by the NextGenerationEU program.
The goal is to develop a common, measurable, and verifiable sustainability management model that will enable accommodations, restaurants, activity providers, museums, tourist transportation services, and other industry stakeholders to move forward in a coordinated manner toward a more responsible and competitive model.
To this end, the project is structured around a Tourism Sustainability Management System (SGS Destinos), which helps businesses measure their performance, identify areas for improvement, and implement best practices through technological tools, training, and specialized technical support.
Santander City Hall emphasizes that this program “enables progress in transforming the tourism model by integrating the business community into a shared strategy that strengthens the destination’s competitiveness.”
For his part, Víctor Monzón, CEO of Bioscore, notes that “destinations that do not structure their sustainability efforts around common data and systems will fall behind. Santander has been taking that step from the very beginning, building a model that will enable coordinated measurement, improvement, and communication across the entire tourism ecosystem.”
The first phase of enrollment is free for participating companies, making it easier for them to join the program from the start and gain access to tools and specialized support.
The initiative remains open to new participants and invites lodging establishments, restaurants, activity providers, cultural venues, and other tourism-related businesses to join this collective effort.
With this project, Santander is positioning itself as one of the first destinations in Spain to take a comprehensive approach to sustainable tourism, bringing the public and private sectors together under a single system for measurement and continuous improvement.
More information: https://bioscore.info/santander
